Despite being one of the best integrated sports watches you can get in its price bracket, it’s not often you hear people talking about the Maurice Lacroix Aikon. Whatever your reason for not paying ...

Maurice Lacroix has to be one of the most underrated brands in Swiss luxury watchmaking today. A relative upstart at the ripe old age of 51, the under-the-radar brand quietly makes some of the best ...

In Miami this past weekend, Swiss watch brand Maurice Lacroix unveiled an all-new highly colorful watch collection with cases made entirely from recycled plastics taken from the world’s oceans. The ...

Maurice Lacroix just unveiled the AIKON Skeleton Urban Tribe, a limited-edition time-teller and new iteration of a formerly sold-out model. In 2021, Maurice Lacroix released the AIKON Urban Tribe, a ...

Maurice Lacroix has tasked Thai artist Benzilla with creating a street art-infused version of its new AIKON #tide watch. The quartz-powered AIKON #tide was launched back in March as a colorful version ...

The head of Swiss watchmaker Maurice Lacroix said the company is still for sale and has been profitable for three years as it focuses on its popular entry level-priced Aikon model and younger ...

The prestigious Swiss luxury watch brand Maurice Lacroix hosted a special event, the “Maurice Lacroix 50th Anniversary Celebration,” to mark its 50th anniversary, alongside a press conference to ...

A Japanese fan organized the first in-person club for the Swiss brand Maurice Lacroix. Now, there are three more in the region. By Vivian Morelli Reporting from Tokyo On a Tuesday night at a cafe in ...