When the marketing management team expresses a desire to gain a 20 percent increase in sales for every million dollars spent on advertising, strategies and objectives must be formulated to achieve ...

Every small business is interested in creating an effective marketing strategy. The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Embracing an omnichannel approach is essential in modern-day marketing, for any business.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Every day our in boxes and junk folders are filled with emails promising big results, like "Rank High in the Search Engines" and "Uncover Your Secret Sales Force," not to mention those fine folks who ...

Opinions expressed by Entrepreneur contributors are their own. In 2022, the United States is fortunate enough not to be in a recession. However, the odds of a recession in 2023 are on the rise.