Patricia Bailey is the founder of the PBailey Group, a strategic planning business group where she manages product development, channel marketing, and promotion planning. She is a graduate of Chicago ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their ...

Sarah Goodall is CEO of Tribal Impact, a data-driven social media consulting company focused on B2B employee advocacy and social selling. For as long as I’ve worked in B2B, we’ve been talking about ...

Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

Companies large and small are getting used to fact that you need to have a web site. But just having a web site doesn’t guarantee a company an increase in business–if those millions of potential ...

Established in 1963 by Mary Kay Ash, who wanted to give women an opportunity for empowerment and financial independence, Mary Kay Inc. has become the standard for direct marketing programs. Annual ...

Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform to enterprise customers. Deloitte and Google ...