A well-planned proposal will ensure you get the most out of your market research activity. Jyotishman Goswami, marketing frontrunner-NCT at De Montfort University provides 10 key steps to consider ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Struggling with long planning cycles? Learn how AI trims days to hours. Join the MarTech Conference for insights. The post AI ...

The first thing you must understand before writing your business plan is that your plan is a marketing document. It is not a 50-page dossier explaining everything there is to know about your business.

When creating a business plan, you can find an example of operational plan and other business plans for every industry to get ...

Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts. Building a successful business is no easy feat, especially ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Recent advancements in generative AI and machine learning are changing the ways data ...