An important part of developing a marketing plan is identifying the ideal marketing mix. As a small business owner, you need to choose the right marketing mix so you can win early sales and sustain ...

MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Businesses must develop a comprehensive marketing mix to attract interest in their services. This includes the type of product you plan to offer, its price, the place where the product is available ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Drug samples used to be de rigueur for the majority of pharmaceutical sales calls. As new data show, the goal of getting samples into the hands of doctors or patients is falling out of favor, and the ...

LONDON--(BUSINESS WIRE)--Quantzig, a premier data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...