The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

We all know the marketing mix, or the 4 Ps of Marketing, but what if we focus more on the consumer side of things and come up ...

A recent book by a popular CRM expert declared the era of the 4 Ps effectively over. The author argues that product, promotion, price and place are no longer key to providing sustainable ...

The 4 Ps of marketing have been used for decades. But for modern B2B companies, they may be an outdated model. The 4 Ps of marketing, also known as the producer-oriented model, have been used by ...

Marketing your products or services was once easier in many ways — you relied on word of mouth, sold door to door, or used a catalog. However, this also meant your reach was limited. Today, although ...

Opinions expressed by Entrepreneur contributors are their own. Enacting change can be a tumultuous path to navigate: employees offer their own opinions on how to solve the problem, resist the change ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As a career marketer and ...

Small businesses use the terms "advertising," "sales," "marketing" and "promotions" to refer to their overall selling activities, even though each has a different meaning. Advertising is a specific ...