Modern marketers have no shortage of marketing software technologies from which to choose. As a career software CMO, however, I have always been confounded, frustrated, and indeed embarrassed, by the ...

There are several theories and concepts that can help you understand the basics of managing marketing activities, but a new way to understand the marketing management process is to think about it ...

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...