In order to compete with other businesses, including those much bigger than them, small businesses must have effective business plans in place. These business plans have several components, including ...

Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Most examinations of marketing and advertising budgeting concentrate on techniques ranging from arbitrary "rules of thumb" to complex management science models. The author suggests greater insight is ...

Dr. Labroo is a leading Consumer Psychologist and Professor of Marketing, specializing in leveraging psychological insights into emotions and motivation that drive consumer behavior. She uses her ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

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Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company's marketing and SEO projects for improved client results. SEO and digital marketing ...

Andrew Calangelo has been promoted to senior influencer marketing manager, taking leadership of BibRave’s influencer and ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...