A shopping mall's sales marketing plan describes the strategies the mall management will deploy to attract and retain tenants and to bring in more shoppers to these stores. Preparing a plan is ...

Cadillac put an upscale spin on the old cars-parked-in-the-mall idea by displaying vehicles in Atlanta's posh Phipps Plaza mall. The sponsorship and branding campaign, which began in July, includes ...

Mall of America shoppers will now have access to last-minute sales, in-store coupons and up-to-date event information via the device they never leave home without ? their mobile phone. Visitors to ...

These seven creative holiday marketing strategies can help your business stand out from competitors, connect with audiences and make a real impact. The holiday season offers brands a unique ...