From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

We all know the marketing mix, or the 4 Ps of Marketing, but what if we focus more on the consumer side of things and come up ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

London, England / / August 27, 2025 / AmpiFire Key Takeaways Content marketing automation saves valuable time by handling repetitive tasks while maintaining consistency across channels Strategic ...

MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and personalized experiences. The Fast Company Executive Board is a private, ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

On Ageism Awareness Day, 3rd3rd Marketing, known as the “Un-Senior Living Agency,” is calling attention to one of the most ...