To find marketing success in 2026, work through the three fundamentals of a successful marketing plan: audience, message and ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

This spring, Union County College is offering several new non-credit marketing classes, including a certificate in Marketing Fundamentals, to provide individuals with critical knowledge to market ...

While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. Marketing used to be so simple. Before there was social media, ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

Some people want you to think influencer marketing is simple: Use their platform to procure an influencer, promote your product, pocket a tremendous return. It all makes sense; people are banner blind ...

The Drum examines new WFA research that reveals how successful marketers are integrating AI while maintaining core marketing strengths. Based on data from 600 global brands, here’s what’s actually ...