When launching a new, mass-market product or marketing campaign, you should first conduct a small-scale launch or other customer research in a test market. The purpose of this type of test marketing ...

The advent of smartphones and social media kick-started a mass migration of products and services into the online world. Whereas marketing historically consisted of fliers, billboards, television ...

Marketing certifications are in demand in many industries. Employers use certifications as a sign that an applicant has the necessary knowledge and skills for the job. Even experienced digital ...

Opinions expressed by Entrepreneur contributors are their own. Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth ...

How well do you know marketing trends? How versed are you in media use, consumer preferences, Super Bowl spend? To test your knowledge, visual designer and self-described "data enthusiast" Olivier ...

In many business settings, strategy is a word that has cachet. It seems to have a little less today, with the word execution gaining quickly, but it still carries some weight. At its essence, strategy ...

Blogs are a valuable and insightful arm of any brands’ marketing strategy. The drawback to that, of course, is that industry blogs are filled with untested theories and can start to resemble echo ...

CBSE Board Exam 2022: The Central Board of Secondary Education (CBSE) will conduct the Class 12, term 2 Marketing exam tomorrow, May 12, 2022. According to the board, the Marketing exam will start at ...