Employee advocacy and influencer marketing are becoming more commonplace in the B2B world, but are often activated as two separate tactics. Find out how to unite the two strategies in this guide.
CHICAGO, Sept. 04, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced annual survey results showing that all ...
Multifamily companies invest heavily in building sleek, professional brand presences online—but often overlook one of their most authentic and impactful multifamily marketing assets: their own ...
Korea JoongAng Daily on MSN
Younger employees become face of marketing as brands court millennials and Gen Z
Retail and food companies in Korea are increasingly putting millennial and Gen Z employees — those born between 1981 and 2010 ...
At the Fortune Most Powerful Women Summit last Tuesday, marketing leaders discussed how they promote their brand to new ...
The credit crunch is upon us, and protecting your brand from the elements is more important than ever. However, your company will fall at the first hurdle if it isn’t being delivered from within.
Pranking your boss and warehouse dances have been dominating all of our feeds as part of brand marketing strategies - now ...
The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the not-so-distant past, the relationship between employers and employees was viewed as a ...
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