Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

How do you make marketing feel local and personal to a single human being while you are speaking to hundreds of thousands of ...

In the dynamic world of B2B marketing, creating compelling content that drives engagement and conversions is crucial. Two highly effective content types in this arena are case studies and whitepapers.

Whether you're part of a big, high-tech marketing automation company or a mom-and-pop shop selling widgets out of your garage, positive user reviews and testimonials are invaluable to your business.

When people hear the term video marketing, many may think of view counts or follower numbers. However, looking at Kubota's initiatives, it becomes clear that corporate touchpoint creation is not ...

The influencer landscape has changed dramatically. With TikTok's emergence comes what is arguably the first true challenger to Instagram for fashion’s marketing dollars. This case study seeks to ...

"Let's start by increasing articles" or "If we create materials, we should be able to get leads." When you are assigned BtoB ...

Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...

In addition to traditional earned media, PR teams need to consider the new media platforms transforming how they can drive visibility and shape consumer perception. Affiliate programmes, once ...

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...