The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

The reason why marketing is such an inexact science is that human beings are notoriously unpredictable. A marketing campaign with no malice intended whatsoever could quickly run afoul of a single ...

Chicago, that toddlin’ town with the big shoulders, is ready to rebrand itself through a new slogan and marketing campaign aimed at driving tourists, businesses and even locals to explore the second ...

From custom Crocs to a special Prada line to gay pride parade floats, Greta Gerwig's 'Barbie' movie has attracted more than 100 promotional partners and generated countless headlines. By Pamela ...

While it’s true that art ultimately has to speak for itself, it is also true that marketing plays a big part in whether a project succeeds or fails. This is especially true when it comes to movies as, ...

Black Friday continues to be one of the most influential moments of the year for hotel direct channel performance, driving ...