Every marketing technology vendor wants to sell you their marketing cloud. Whether its Adobe, IBM, Oracle, SAP, Salesforce, Sitecore or SDL — all are making tremendous progress knitting together a ...

Imagine a CFO saying, “Well, I’m not a CPA, so I don’t know the difference between an income statement and a balance sheet.” After the CEO picked his jaw off the floor, he would likely fire that CFO ...

In fact, three in every four CMOs say the top way they look to achieve strategic marketing objectives is by reapplying solutions that worked in the past. Looking beyond the marketing basics But being ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Tim Ringel You can’t go ...

When your business is in the red, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing mix. (You are marketing, right? If not, this is ...

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, it’s her job to convince them not to. In April, Howard took the CMO role at Back Market, an online ...

In the wide world of marketing, there are a ton of things that you could learn how to do. The explosion of digital marketing has left us with hundreds of specialized roles, skills, and niche areas for ...

I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc ...

Ocado slashed its marketing budget by nearly £7m in the first half of the year as it wrestles to find the right balance for its use of promotions. It comes as the online supermarket reveals a loss of ...