Simon Fraser University

Using a Marketing Decision Simulation Game in MBA Marketing Courses: Effects of Group Behavior on Group and Individual Performance

Description: Many courses taught at universities require students to work in groups on a wide array of projects and assignments that then form part of their final grades. At a simple level, a ...
Simon Fraser University

Developing Role Plays and Interactive Learning Exercises to Facilitate Experiential Learning in Graduate Level/MBA Marketing and Management Information Systems (MIS) Courses

Description: In SFU’s full-time MBA program there are two courses run in tandem: BUS 702 Marketing Management and BUS 709 Management Information Systems (MIS). In these two courses, while students ...