Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. In marketing ...

How can South African marketers build lasting perceptions of value for their brands, especially in these tough economic times where consumers are increasingly under pressure. There is a natural ...

Research from global consultancy Simon-Kucher into consumer streaming behaviour and preferences reveals that the current perceived price-value positioning leaves little headroom for straightforward ...