“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

Taylor DeBolt Aquino has scaled the financial holding company's local marketing presence to new priority markets.

The collapse of local news is bad for democracy. Research shows that civic engagement is strongly tied to local news habits, and that communities with less local news have lower voting rates. And ...

Last year with a pandemic and ensuing economic slowdown, many local retailers were forced to close, impacting the local ad marketplace especially local traditional media. To find out what to expect in ...

Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon's sluggish sales and inflationary costs. The new arm could take aim at the ...

One day after Gordon Borrell moderates our Executive Super Session at Forecast 2023 in New York City he’ll host a webinar to unveil his local advertising predictions for 2023. Borrell’s panel will ...

RESTON, Va.—In a major shift in how local stations measure and sell local advertising, Comscore has announced that NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore ...

As an example, the nationwide launch of Verizon Wireless in the early 2000s made special provisions for localized advertising ...