Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that ...

We may receive a commission on purchases made from links. For as long as humans have suffered from the ill effects of alcohol, we have been in search of a cure. While medical science has given us ...

If you’ve got a kid at home who loves to end a rigorous soccer game by chugging a refreshing sports drink, you may not realize just how much sugar they’re consuming. Well, there’s a new kid on the ...

Electrolyte powders like Liquid IV can give your body a necessary hydration boost when you’re doing strenuous exercise, spending hours outdoors or in situations where H20 alone doesn’t cut it. Right ...

DAVENPORT, Iowa (KWQC) -The summer season is often full of parties, outdoor activities and hot weather. All of this can sometimes lead to a miss when it comes to proper hydration. Good hydration is ...

Liquid IV, the company behind an electrolyte drink mix popular for cardio exercise and hangovers alike, have launched a new winter-themed version of their flagship product. The "Hot Chocolate ...

Without using a celeb as a shortcut to engagement, Liquid I.V. saw a better opportunity to drive consumer dialogue through the creative.

Unilever is investing $80m into a US facility to boost the production capacity for the functional beverage brand Liquid IV. The group is expanding and automating parts of its facility in Jefferson ...

On this episode of Campaign Chemistry, Liquid I.V. CMO Stacey Andrade-Wells joins immediately after the Big Game to give us a behind-the-scenes look at the brand’s journey to its big Super Bowl debut.