I’m a true denim lover, but as someone standing at only 5’0”, finding the right pair of jeans can be difficult. The exhaustion of trying on different sizes just to find that perfect fit often derails ...

Levi Strauss & Co. Inc. highlighted growing demand for looser fits when the iconic jeans maker reported second-quarter results late Wednesday. The trend could have implications for athletic apparel ...

Baggy fits and Levi’s continue to resonate with young consumers. Cafeteria, an app that allows teens earn for their culture and brand insights, released its spring “Next Gen Spenders Report,” shedding ...

Buying denim jeans that fit correctly is one of my biggest shopping headaches. After trying out several brands, I found that Levi’s consistently makes some of the best in terms of fit, style and ...

Image courtesy Levi Strauss & Co. Levi Strauss & Co. has introduced a Levi’s Jeans Fit Guide on Amazon Alexa, part of the apparel company’s move toward becoming a DTC-first brand. The feature, ...

Levi’s iconic 501 style is expanding with a long-awaited launch now in stores and online. If you’ve been struggling with a back gap, as it’s colloquially dubbed, the new 501 Curve Jeans are here, and ...