At the Fortune Most Powerful Women Summit last Tuesday, marketing leaders discussed how they promote their brand to new ...

One recent Saturday I put clothes in the dryer before heading out for a bike ride with my kids. I pressed the Start button. Nothing happened. I checked the knobs, opened and closed the dryer door.

Three areas where machine learning will improve your marketing efforts. One of my favorite topics to discuss with other marketers is how both the art and science of marketing are changing. While the ...

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. I started my marketing career working at global technology ...

Marketing has been evolving from a discipline based on gut instincts to one relying on empirical data. In fact, marketing today is almost completely driven by data, and companies are collecting oceans ...

Video marketing is being revolutionized by fast data, machine learning, and artificial intelligence. The dawn of data-driven video is upon us. Video takes the lion’s share of marketing spend and ...

When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology ...

Next Gen SEO & KI-Marketing Schweiz has unveiled an enhanced artificial intelligence-powered marketing platform designed to address the unique challenges of Switzerland’s multilingual business ...

In my 25 years of working with large datasets, from developing early machine learning algorithms for multimedia systems in the 1990s to optimizing the email marketing infrastructure at GSI Commerce in ...

Copyright© 2022 by Susan Linn. This excerpt originally appeared in “Who's Raising the Kids?: Big Tech, Big Business, and the Lives of Children,” published by The ...