If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the number of people in the room. That’s my first tip for you: Follow the “pizza rule” for brainstorming.

Ah yes, ye old brainstorming session. We’ve all been there, and have had varying degrees of success with the process. But what makes for a great brainstorming session, and more importantly, what ...

Brainstorming is a collaborative, creative process that embodies a fundamental contradiction. On one hand, productive brainstorming involves randomly tossing out ideas without restraint or editing. On ...