Despite the influx of fresh young talent, LeBron James is sneaker giant Nike’s most important basketball ambassador. The Los Angeles Lakers superstar might be near the end of his career, but he still ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

LeBron James is less than two months away from doing something that no player in the history of the NBA has ever done before. He is about to suit up for his 23rd season — his eighth with the Los ...

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

There’s never a dull moment in the Nike universe, and, just this morning, the Swoosh brand blessed us with a glorious new ...

Here's where to buy the Nike LeBron XXIII Miami Twice basketball shoes, the latest LeBron James x Nike collab for 2025.

The Los Angeles Lakers hosted their annual media day yesterday, and it comes as no surprise that all focus was on the oldest (and most accomplished) player in the NBA — LeBron James. Not only is James ...

Los Angeles Lakers forward LeBron James has changed teams a few times throughout his NBA career, but he has always remained loyal to Nike. James first signed with Nike before his rookie season, and ...