With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

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Beauty content creator James Charles uploaded the video “Trying a Full Face of Korean Makeup!” on Aug. 26 as the first part of his new series where he tries to do full-face looks inspired by different ...

The Laneige Glaze Craze Tinted Lip Serum boasts an ultra-hydrating formula powered by 95 percent skin care ingredients. The ...

APR Corp., the South Korean company behind hot-selling Medicube cosmetics and home-beauty devices, is in talks with US big ...

These best-selling Korean beauty products can help you achieve the dewy, luminescent glow that K-beauty is known for. Our editors and experts handpick every product we feature. We may earn a ...

SAN FRANCISCO — In the Next Big Thing section of a Sephora in San Francisco, customers compare bottles of toner, eyes catching on the sleek pastel labels reading “Made in Korea.” “Korean skincare ...

When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like ...