Establishing a strong niche in the domestic market is essential if your business is going to survive, but expanding your reach overseas is vital if your company is going to thrive. While it's true ...

The economic situation of your market impacts what you offer and how you present it to your target customers. For international marketing, the economics of the target market as well as the ...

The commercial actions of companies in the international arena should be preceded by a careful marketing strategy, as it brings some challenges. The “science” behind these actions and their ...

Without a high cultural IQ, it's easy for international marketing to go wrong. International expansion is one obvious way businesses can increase sales: New markets lead to new customers. For many, ...

Journal of Marketing Theory and Practice, Vol. 4, No. 4 (Fall, 1996), pp. 28-36 (9 pages) World economic interdependence has prompted a growing number of organizations to seek opportunities in the ...

In the light of the growing importance of policy for international marketing practice, the author makes a case for an increase in policy-oriented international marketing work in academia by presenting ...

Black Friday is no longer contained within US borders. Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over the world on that day. Learn more ...

Major League Baseball is dividing up international markets among its franchises, giving teams new commercial rights in specific areas around the globe, according to multiple people familiar with the ...