Yodeling has been officially recognized by the UN as part of the world's intangible cultural heritage. SCOTT SIMON, HOST: We all know yodeling, right? Alpine men and women singing across verdant ...

Mention business “assets,” and most people think of actual physical items, such as equipment and real estate-;things that are tangible. But intangible assets--such as copyrights, trademarks, a brand, ...

Imagine a person from another planet turning up at a funeral here on Earth. Without having to be told, he would know that a funeral is not an appropriate place to tell jokes. This, Professor Michael ...

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

This article was originally published on ETFTrends.com. An article in CFA Institute argues that intangible assets (non-physical assets such as trademarks, patents, etc.) are “increasingly critical to ...

Intangible, now backed by $4 million in seed funding, offers an AI-powered creative tool that allows users to create 3D world concepts with text prompts to aid creative professionals across a variety ...

As businesses shift toward knowledge-based industries and digital innovation, intangible assets are becoming increasingly important in financial reporting, mergers and acquisitions, and overall ...

Intangible assets are non-physical assets on a company's balance sheet. These could include patents, intellectual property, trademarks, and goodwill. Intangible assets could even be as simple as a ...

Sean Speer and Robert Asselin are senior fellows at the University of Toronto’s Munk School of Global Affairs & Public Policy. They are co-authors of the new Public Policy Forum paper entitled, A New ...