B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

Influencer marketers from brands like the NFL, Poppi, and E.l.f. Beauty shared the main pain points they face when running ...

There’s a lot of chatter about the future of influencer marketing. And with so many changes in the social media landscape, I often have brands asking me if I think it’s still worth investing in. As ...

EMARKETER forecasts that brand spending to boost creator posts is on track to overtake the amount spent on the sponsored ...

Influencer marketing is increasingly becoming a business discipline rather than an experimental marketing tactic.

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

There is a subtle yet very perceptible shift in the way that people relate to and engage with brands, and marketers need to ...

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.

Expressions Agency will launch an influencer marketing unit on October 29 as brands increasingly seek ways to measure the business returns of creator-led campaigns.The unit, Expressions Influencer ...