B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

There’s a lot of chatter about the future of influencer marketing. And with so many changes in the social media landscape, I often have brands asking me if I think it’s still worth investing in. As ...

Influencer marketers from brands like the NFL, Poppi, and E.l.f. Beauty shared the main pain points they face when running ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

Influencer marketing is increasingly becoming a business discipline rather than an experimental marketing tactic.

EMARKETER forecasts that brand spending to boost creator posts is on track to overtake the amount spent on the sponsored ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

There is no denying it—the influencer marketing industry is growing at breakneck speed. In 2025, for the first time, influencer marketing spending growth in the U.S. will outpace both digital and ...

NEW YORK, Dec. 18, 2024 /PRNewswire/ -- Report with market evolution powered by AI - The global influencer marketing platform market size is estimated to grow by USD 52.23 billion from 2024-2028, ...

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.