Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the past few years, businesses have been forced to quickly adapt to a virtual world. As ...

LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on target market analysis and strategic planning. The ...

I had the pleasure of hearing Ira Neimark, the former chairman/CEO of Bergdorf Goodman, speak at a Luxury Daily conference last year, the Luxury Retail Summit: Holiday Focus 2013. While Mr. Neimark ...

Email teams may be suffering from larger issues affecting their organizations. For one thing, 70% of marketing leaders are struggling to identify and engage audiences across multiple touchpoints, ...

Successful efforts start by identifying customers’ pain points. Two experts reveal how to implement a successful transformation plan. For insurers, that journey began with utilizing tools to estimate ...

Director of Sales and Strategic Partnerships at ReadyCloud, the Shipping, Returns, Growth Marketing and CRM Suite built for e-commerce. As a sales leader, it’s essential to understand the pain points ...

One of the biggest mistakes startups can make at an early stage is not identifying their ideal customer personas (ICP). It is perfectly sensible though, as all your efforts at this stage of growth are ...

Your company's success depends on how well you understand your customers. Markets are broad and diverse. Unfortunately, entrepreneurs often make the mistake of not narrowing down their market to their ...

In a world of hyper-personalization and customer-centricity, customers are expecting their banks to provide solutions to their needs, rather than having to find, buy and compose different products and ...

Opinions expressed by Entrepreneur contributors are their own. In business, understanding the characteristics, attitudes and behaviors of the “primary customer” is crucial for a successful marketing ...

Following hot on the heels of the Covid pandemic, the current cost-of-living crisis is putting increasing pressure on customers and their ability to balance competing financial demands. The StepChange ...