The statistics generated by Google Analytics can help you to improve your website by offering insights about site visitors. To make use of Google Analytics, you need to add the tracking code generated ...

The majority of reports in Google Analytics are made up of data that is automatically collected with the basic Google Analytics code on your website. There are a few areas where you can add additional ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Google Analytics is an important resource for webmasters. The Analytics dashboard shows a variety of key metrics regarding web traffic to a site. Tracking traffic numbers, demographics, user locations ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

On the Single Grain blog, we’ve talked a lot about the power of Google Analytics in general terms with the following posts: But today, I want to take a look at a more specific application of Google ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Google Analytics has always been big on categories and comparisons. Their Content Groupings feature has been available since December 2013 and aims to help you compare performance of different content ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...