Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your ...

Without customers, there can be no business. So how can you drive new customers to your startup or keep existing ones engaged? The answer is simple: Growth marketing. As a growth marketer who has ...

For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor ...

When you’re reaching out to a mass email list with your business offering, the last thing you want is to see that your last email blast didn’t make it to the full audience you aimed for. These email ...

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth ...

How can you ensure you don’t make email marketing mistakes that break trust between your brand and your audience? Email marketing is one of the most personal forms of digital marketing. In the wise ...

The first email marketing campaign happened more than 45 years ago, when Gary Thuerk, an executive at the now-defunct, Digital Equipment Corporation sent a rudimentary email blast to 400 emails via ...

As the CEO of a B2B email marketing company, I often hear from customers about their top challenges. A big one? Creating emails that really engage and drive results. Getting the content, length and ...