Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

The skin is our largest organ and it is vital to take care of it. But achieving clear, healthy and hydrated skin isn't always the easiest, especially with individual skin concerns, like ...

K-beauty moves fast, and keeping up with the best Korean beauty trends of the moment requires serious commitment. From constant skin-care innovations to evolving makeup techniques, there’s always ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...