Victoria and I first met in her brand new office in Bengaluru, a bright, hopeful space still smelling faintly of fresh paint and ambition. She had just expanded her agritech startup into India, and ...

For almost the whole of its history, marketing has been a largely man-made business. Invented by men; employed by businesses run by men; played out in agencies founded by men; generated by creative ...

Most businesses don’t realize they control this. The ones that forget it — pay for it. There is one factor that decides what ...