Under Armour has released a new shoe platform known as Hovr, and two new shoes are built on it. The release was splashy, consisting of events around the globe and deliveries in Rolls-Royce Phantoms.

Under Armour is hoping Hovr can lift it above the competition. The company's executives told analysts on its quarterly earnings call Tuesday that the shoe platform, which launched in February, has ...

Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a suite of ...

Infamously known as the “Shoemelier,” Adam W. Chase has tested more than 1,000 running shoes over his year as gear and trail editor for multiple magazines, brand ambassador for multiple companies, and ...

As fascinating as shoes like Nike's "PlayStation" PG2s or Adidas' "4D" Futurecrafts are, those particular models don't offer many (if any) benefits to avid runners. They're more geared toward ...

When you think of sports shoe product development and certain brands, specific launches just stick out in your mind. Nike Air. Reebok Pump. Adidas . . . Torsion? Nah, just kidding, Adidas Boost! You ...

Under Armour has introduced its latest shoe cushioning invention, calling it HOVR and launching it in two new running shoe styles, the Sonic and the Phantom. The Baltimore brand says HOVR gives ...

Under Armour has finally released the UA HOVR Havoc Low and UA HOVR Havoc Mid. The much-hyped sneaker was specially designed for basketball players and features the brand’s acclaimed HOVR foam ...

For 21 years, Under Armour has been developing apparel specifically designed for athletes — even performance pajamas for Patriots. Over the last decade, this effort expanded to include quality ...

The challenge when trying to make a golf shoe that feels soft is making sure that it's not too soft, and it still responds to the natural movement of your feet in the golf swing in an effective way.

For all of you hardened runners who head outside despite below-freezing temps, the Hovr CGR Connected is your new go-to shoe. CGR stands for ColdGear Reactor, Under Armour’s closed-hole mesh upper ...