What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.
The story of Cuervo tequila started in the mid-18th century Cuervo started when José Antonio de Cuervo y Valdes purchased a plot of land in Tequila, Jalisco, Mexico in 1758. He started to grow and ...