In the past decade, an entirely new category of canned beverages has taken the U.S. by storm. Hard seltzer — a combination of sparkling water, alcohol, and a typically fruity flavoring — has become a ...

Several brands have introduced spiked seltzers at varying alcohol by volume (ABV) percentages. Mighty Swell and Aldi's Vista Bay seltzers have the highest ABV at 5% a can. Michelob Ultra and Press ...

Hard seltzer went from being a novelty to becoming a massive part of the overall alcohol market in the United States. "The United States Hard Seltzer Market was valued at $1.93 billion in 2024 and is ...

There was no shortage of hard seltzer ads during the Super Bowl. Bud Light and Coors spent a good part of their advertising budget pushing new, fruity-flavored drinks signaling that seltzer may be the ...

White Claw, the brand that helped redefine the hard seltzer category, has quietly launched its newest drink in its lineup. ClawTails is a premium malt beverage line that delivers classic cocktail ...

The new Truly ice creams and sorbets come in four flavors: Truly Original Lemonade Ice Cream, Truly Mango Lemonade Sorbet, Truly Black Cherry Lemonade Ice Cream and Truly Strawberry Lemonade Sorbet.