A $6 million Maui emergency marketing campaign is finally underway some four months after Gov. Josh Green released the funds to help counter the continued softness from the August 2023 Maui wildfires ...

Today's consumers are more environmentally conscious than ever—and far more skeptical of vague or exaggerated sustainability claims. Marketing leaders must carefully balance promoting eco-friendly ...

Food and consumer goods companies are rapidly embracing artificial intelligence to refine their green marketing strategies, as investments in sustainable food and branding are set to surge globally in ...

GREEN BAY (WLUK) -- The Greater Green Bay Chamber is hoping to better get out the message about what it has to offer. The Chamber unveiled a rebranding initiative Tuesday that has been two years in ...

With Maui's visitor arrivals still 21% below prepandemic levels, the Hawaii Tourism Authority (HTA) and the Hawaii Visitors and Convention Bureau (HVCB) released details about a new $6 million ...

Professor Watson announces the upcoming session of its comprehensive advertising course, From Concept to Campaign, designed to bridge the gap between theoretical marketing concepts and practical ...

After the Aug. 8, 2023, wildfires on Maui, the Valley Isle has seen a severe drop in visitors. A new marketing campaign is anticipated to help revive the tourism industry. Beachgoers dot the shoreline ...