Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

At its Cloud Next conference, Google Cloud today announced that it is unifying all of its business intelligence products under the Looker brand. Google’s $2.6 billion acquisition of Looker closed back ...

Google's new product changes add another valuable business intelligence integration in the marketplace. The best business solutions are like Jenga pieces — you need the right pieces to hold the stack ...

Just a week after it updated a host of its cloud database services, Google Cloud is rolling out yet more data-focused updates, with a focus on helping companies to build artificial intelligence agents ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...

Cybercriminals are abusing Google Looker Studio to create counterfeit cryptocurrency phishing websites that phish digital asset holders, leading to account takeovers and financial losses. Google's ...

Google Cloud is adding its generative AI-based chatbot Gemini into its fully-managed data analytics service BigQuery in order to ease several data-related tasks for enterprise professionals, it said ...

Search Engine Land is your source for Google Looker Studio (formerly Google Data Studio) news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, ...

Google has brought Data Studio into Looker and it is now named Looker Studio. Google says this will bring more features and analytics tools to the platform. Google wrote "Data Studio is now Looker ...

Threat actors are abusing Google's Looker Studio (formerly Google Data Studio) to boost search engine rankings for their illicit websites that promote spam, torrents, and pirated content. The SEO ...