Last month I addressed Google’s updated guidelines for its quality raters, the thousands of people who manually review websites. I explained Google’s emphasis on EEAT — the author’s Expertise and ...
On October 1, 2026, Google quietly updated its 'How to create helpful content' guide. Newly added are a definition of 'What ...
Google has updated the creating helpful, reliable, people-first content help document to primarily add two new sections. First, it added that the main content is super critical, added what is main ...
Google's guidance for creating helpful content now warns against fake author profiles. Its examples are AI-generated headshots, made-up names, and false credentials used to imply human expertise.
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