Although I am a millennial myself, I have to give credit where it’s due. Gen X did a lot of things right. Born between 1965 and 1980, and often referred to as the "middle child generation," Gen X has ...

These days, you can’t swing a vintage pair of Doc Martens without hitting a new study or article describing why Gen X won’t live up to its retirement potential. Prudential warned us in 2023 that more ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Gen X, or those born between 1965 and 1980, live for nostalgia. One study looking to discover how to keep Gen X loyal to brands found that more than anything, they love things that take them back in ...

Mixtapes spinning on Walkmans. Afternoons unsupervised after school, mastering self-reliance before age ten. Dial-up internet was arriving as they entered the workforce. Generation X navigated ...