Kiefer Sutherland, the man who will always be known as 24's Jack Bauer, is the new frontman in an ad for Axe. The spot (above) was created by BBH New York and actually shows a different, sweeter side ...

The nostalgic AXE scent that wafted through middle school hallways has stayed the same. But the way the brand is advertising to dudes is changing. "Our guy has evolved, society has evolved," Rob ...

While most Axe Body Spray commercials are basically advertising aerosol roofies, check out this actually mature, well-written and pretty funny ad from Axe—starring Keifer Sutherland! (I feel the same ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...