At a time when ecommerce platforms are doubling down on monetisation through advertising, Flipkart’s latest seller-focused initiative is a shrewd strategic play. The Walmart-owned marketplace, that is ...

The commerce advertising platformis a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner Flipkart ...

E-commerce giant Flipkart has launched a new ads platform in partnership with video streaming platform Hotstar. Developed by Flipkart,Shopper Audience Network will be used to float personalised video ...

The Confederation of All India Traders (CAIT) filed a complaint against a Flipkart advertisement featuring Amitabh Bachchan. The complaint has been registered with the Ministry of Consumer Affairs, ...

In a first of its kind partnership in the industry, Flipkart, India’s leading e-commerce platform, and Hotstar, India’s leading streaming platform, today announced the launch of Shopper Audience ...

The account will be managed by the agency's Bengaluru office. Following a multi-agency pitch, RepIndia - an independent creative agency - has won digital and creative duties for Flipkart Ads – a ...

In keeping with the ongoing wedding season, India’s homegrown e-commerce marketplace Flipkart has launched the new edition of its ‘India Ka Fashion Capital’ ad campaign which pitches it as the country ...

E-commerce marketplace Flipkart Internet Private Limited spent Rs 1141 on advertising in FY19. This is a 56 per cent increase in ad spends from Rs 731.3 crore in FY18. Further, Flipkart India’s B2B ...

In a first of its kind partnership in the industry, Flipkart, the e-commerce platform, and Hotstar, a streaming platform, recently announced the launch of Shopper Audience Network, Flipkart’s new ads ...