At a time when ecommerce platforms are doubling down on monetisation through advertising, Flipkart’s latest seller-focused initiative is a shrewd strategic play. The Walmart-owned marketplace, that is ...

E-commerce giant Flipkart has launched a new ads platform in partnership with video streaming platform Hotstar. Developed by Flipkart,Shopper Audience Network will be used to float personalised video ...

In a first of its kind partnership in the industry, Flipkart, India’s leading e-commerce platform, and Hotstar, India’s leading streaming platform, today announced the launch of Shopper Audience ...

The commerce advertising platformis a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner Flipkart ...

The account will be managed by the agency's Bengaluru office. Following a multi-agency pitch, RepIndia - an independent creative agency - has won digital and creative duties for Flipkart Ads – a ...

The Confederation of All India Traders (CAIT) filed a complaint against a Flipkart advertisement featuring Amitabh Bachchan. The complaint has been registered with the Ministry of Consumer Affairs, ...

E-commerce marketplace Flipkart and global technology company Criteo on Thursday announced a partnership to launch Product Performance Ads (PPA) with full funnel measurement capabilities. This will ...

E-commerce marketplace Flipkart Internet Private Limited spent Rs 1141 on advertising in FY19. This is a 56 per cent increase in ad spends from Rs 731.3 crore in FY18. Further, Flipkart India’s B2B ...

In a first of its kind partnership in the industry, Flipkart, the e-commerce platform, and Hotstar, a streaming platform, recently announced the launch of Shopper Audience Network, Flipkart’s new ads ...