New Fitbit Alta bands raise the bar on what accessories can cost. When a bracelet costs twice as much as the tracker itself it could be a game changer. The new accessories aren't a surprise. The bands ...

Google’s assimilation of Fitbit continues with the Google Store now selling Fitbit accessories. This is live in the US, Canada, and Asian-Pacific markets today. Previously, the Google Store only sold ...

In its latest round of exciting announcements, Fitbit confirmed that the Public School accessories we first saw during New York Fashion Week earlier this year will be available for preorder in October ...

The $99 Fitbit Flex is about to get an injection of fashion. Today, at CES 2014, Fitbit is announcing a partnership with the fashion brand Tory Burch for a line of accessories. Pricing has not been ...

LAS VEGAS--(BUSINESS WIRE)--CES – Fitbit, Inc., the leader in the fast-growing Connected Health and Fitness category, today announced a relationship with Tory Burch to develop a collection of stylish ...

We've got some major news for you: Fitbit just unveiled its best set of updates and new products yet. We know. We're freaking out, too. New models, new app updates, lots of gold and rose gold, and ...

Volunteers take part in Fitbit introduces Fitbit Local, free all-levels workouts led by talented community trainers in San Diego Nov. 14. Getty Images The popular, wearable exercise tracker Fitbit was ...

Proving an earlier rumor accurate, Apple on Friday removed Fitbit hardware accessories from its online store, narrowing the fitness-related devices offered by the company ahead of the Apple Watch ...

Following a holiday season that reportedly boosted sales, Fitbit is debuting the Fitbit Blaze for 2016: A $199 smart fitness watch that brings more style to the product line. Whether you'll like that ...

The bling is coming forFitbit(NYSE: FIT)customers. The leading player in the booming connected health and fitness market introduced the pre-sale global availability of new accessory bands for its ...