He's Prince George's hero next door. In fact, Fireman Sam has been on the scene for millions of children - and their parents - for 30 years. The firefighter from Pontypandy heard his fire bell chime ...

A fire service says it will no longer use Fireman Sam in its promotional material because the character is outdated and not inclusive. Lincolnshire's chief fire officer Les Britzman suggested the long ...

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

A fire brigade has decided to drop beloved TV character Fireman Sam as its mascot over concerns he isn’t inclusive enough. Lincolnshire Fire and Rescue Service in the UK said the show was outdated and ...

Fireman Sam has been axed as a mascot for a fire brigade over fears he could put women off joining. Lincolnshire Fire and Rescue Service said the children's TV character was outdated and did not ...

Follows the adventures of the Pontypandy Fire Station as Fireman Sam, the ultimate hero next door, races to the rescue of his friends and colleagues caught in all sorts of perilous situations. Station ...