A fire service says it will no longer use Fireman Sam in its promotional material because the character is outdated and not inclusive. Lincolnshire's chief fire officer Les Britzman suggested the long ...
A fire brigade has decided to drop beloved TV character Fireman Sam as its mascot over concerns he isn’t inclusive enough. Lincolnshire Fire and Rescue Service in the UK said the show was outdated and ...
Children's TV shows Peppa Pig and Fireman Sam have been accused of sexism by the London Fire Brigade. It comes after an episode used the term "fireman" instead of "firefighter". "Come on @peppapig, we ...