Fila USA originally planned to use two professional models and one "real" woman in a new ad campaign for it Body Toning System fitness apparel. But the "extraordinary" results of the New York City ...

The skiwear of the '80s and '90s has produced some of the most fun outerwear in the history of the sector. Dazzling and often clashing colors dotted the slopes to such a degree that I have to imagine ...

FLINT, MI -- Teal and orange never looked so good. Except for in the 2008 sports comedy classic, “Semi-Pro,” starring Will Ferrell, Woody Harrelson and André 3000. Today, FILA and Warner Bros.

Brooks Brothers and Fila have come together to deliver a collaborative collection of footwear and apparel, with tennis heritage as the trough line. With each brand bringing their rich histories in the ...

As yet another indicator of how musicians can outrank athletes in terms of marketing deals, FILA has inked an agreement with South Korean boy band BTS as global brand ambassadors. The seven-member ...

Fila, the official apparel and footwear sponsor of the BNP Paribas Open, has donated approximately $48,000 in fitness and lifestyle apparel and footwear to the Armed Services YMCA Twentynine Palms, a ...

Successful sportswear brands are no longer purveyors of just clothing and equipment for sports. They are now fashion brands. And footwear brands. And media publishers. And high fashion collaborators.

Sportwear brand Fila has debuted a new global campaign — "Bellissimo." Set in a lavish country club, members are invited to indulge in la vita bella (the beautiful life), combining a love of food, ...

Footlockers new incubator developed for limited-edition products and companies, Greenhouse, has debuted its first project with a VFILES x FILA capsule collection of apparel and footwear. Inspired by ...

Here's the thing: You don't need to love exploring the outdoors to love clothes meant for exploring the outdoors. Fila knows that. That's why in the brand's latest launch, Explore, the clothes meant ...

FILA continues to place an incredible focus on the Heritage category, which has reintroduced various retro styles in footwear over the course of the last few years. Last winter, FILA reintroduced the ...

Hoping to boost awareness of its brand, Fila U.S.A. Inc. will begin selling products directly to consumers over the Internet, the company said yesterday. Tomorrow, the Sparks-based athletic footwear ...