One of my clients, a niche media company with multiple titles, was getting notified by existing advertisers that they were going to stop buying media and instead, spend their ad budget with Facebook ...

The latest installment in Facebook’s Getting Started series provides small and midsized businesses with a primer on the social network's custom audiences ad-targeting options. The latest installment ...

Facebook is taking aim at small and medium-sized businesses with the latest update to its Custom Audiences database-matching program. In addition to the current setup, advertisers will be able to use ...

Finding the killer retention marketing channel is the dream of any marketer but last year retention automation platform Optimove claimed it had just done just that after its integration with Facebook ...

Optimove, a multichannel campaign solution provider, announced that it will integrate with Facebook Custom Audiences (FCAs) during the eTail West 2014 conference in San Antonio, Tex. The company’s ...

Publishers love to wall off their audience data, but is that good for marketers, who need to track consumer activity across devices and various sites and apps? Certainly messaging across channels is ...