Technology, more specifically AI, will play a big role in the new additions at the upcoming World Cup.
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Adidas' World Cup ball could be the most advanced ever kicked in a professional match – here's why
Connected-ball technology isn't entirely new. FIFA first used it at the 2022 World Cup. But Adidas has pushed things further ...
FIFA Rewards’ evolution continues with the announcement of a new partnership with adiClub, adidas’ global membership programme, alongside a series of new rewards, competitions and limited-time ...
'rendered': 'At every FIFA World Cup, one of the eagerly anticipated subjects has been the design of the official ...
From soccer-themed condoms to a match ball that can hold a 12-pack of beer, various brands have begun rolling out the most ...
The Adidas Trionda for the FIFA World Cup 2026 is already turning into a must-have collectible, blending official FIFA ...
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