As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...

Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

Did you know that social proof can help you optimize your digital marketing efforts, and landing page in particular, for conversions? Unless you're new in the inbound marketing game, that piece of ...

Here is a common scene: A supervisor agrees to write your letter of recommendation with one condition—you draft it. Shocker. We, too, were surprised the first time this happened to us. We assumed ...

If you’re active in the workforce then you don’t operate in isolation: you’ll have undoubtedly gained advantages from colleagues, bosses and mentors in the past, and you can pay that forward for ...

Adding this single element to your website can multiply your profits–and get your customers selling your products for you. Answering that question is one of the most fundamental tasks your website ...

It’s easy to dismiss testimonials as a little old school, but in reality, they are very powerful tools that can increase a businesses credibility in extraordinary ways. In my opinion they are more ...

Letters of recommendation from your colleagues describe your professional traits and qualifications for a position. A glowing recommendation from the right person can cement a job offer. A poor one ...

Letters of recommendation from teachers, school counselors and other sources can help college admissions officers get a more complete picture of applicants. They give admissions offices a "third ...